Rules for ad details

To make sure your ad is published online, read these rules and our Terms of Use before you create your ad.

Rules for details within ads

These rules tell you what you can and can't put into your ad, including titles, descriptions, photos and other extra details, such as payment and delivery information.

Ad titles and short descriptions

• Cannot begin with 'Aaa'
• Must start with a capital letter (print ads only)
• Cannot contain all UPPERCASE letters
• Must not contain the words ‘ONO’ or ‘Negotiable’
• Only letters, numbers, spaces, quotations and full stops can be used

Joining words together in your ad titles and descriptions is prohibited. IrishMart reserves the right to cancel or alter an ad where words have been combined or altered inappropriately.

Contact details

Ad Titles, descriptions and images must not include contact information such as your name, address (street, suburb, town), telephone numbers (landline or mobile) or email addresses.

With Classified ads, your details will automatically be populated from the details you enter in the contact details fields.

HTML content

Ads must not contain any of the following:

• Certain types of HTML and all scripting (e.g. JavaScript, XML, PHP, ASP etc)
• Applets, forms, executable files or active content
• Video, sound and animations
• Direct links to downloadable files
• Inputs from Microsoft Word or PowerPoint
• Links to external CSS, storefronts or websites that offer services or goods for sale
• Dynamic scripting languages (e.g. Flash, XML, CGI and PHP)

Pricing               

You must include a price in the 'selling price' field.

You must not include pricing information within ad titles or descriptions.
This includes:

• € symbol followed by numbers, e.g. €27.95
• € & ¢ written as words, e.g. twenty Euros fifty cents
• numbers written as words, e.g. twenty, three, thousand.
• references to "Price on Application" or the abbreviation "POA"

However service-related categories allow the seller to include a price in the ad description if a price is required.

Prohibited items or activities

Irish Mart bans the sale or advertising of certain items and illegal activities. Be sure to read our policy on prohibited items for a detailed list if you're uncertain about your item.

Offensive language

You must not use offensive language or profanities. Irish Mart may withdraw or alter an ad that contains inappropriate language or information. Read the Usage Rules in the Terms of Use for more information.

Third party intellectual property rights

Ads must not infringe third party intellectual property rights. Infringements include, but are not limited, to the following:

• Copying and displaying a third party’s logo, product description, photo either from another seller’s ad or from any other source.
  Listing and selling an imitation or copy of a brand name’s product.
• Any alleged infringements of the intellectual property rights of a third party will result in the removal of the ad from Irish Mart.

References to third party organizations and websites

Sellers must not make reference to sales or advertising with third party organizations or websites that offer to trade, sell or purchase goods or services outside of the Irish Mart.

Prohibited payment methods

Sellers must not communicate to buyers to mail cash or use payment methods that are cash transfer services, such as Western Union.

Ads must not misrepresent items

The item must be described accurately and honestly in the ad.

Misrepresentation can include:

• listing ads in inappropriate categories
• entering keywords in the title or description that do not appropriately describe the item
• identifying an inaccurate location of the item.

Intent to sell

Sellers must be prepared and willing to sell their item at the time of placing their ad. They must not advertise an item which is not intended to sell.

Displaying ads as a business

If your ad relates to items you sell through your business or services your business provides, you should display your business details in your ad.

• business address
• business registration number
• business license number

Listing multiple ads for identical items

A seller may only list a limited number of ads for identical items, unless the items differ in attributes, such as color and size.

Advertising multiple items in one ad

As a general guideline, you should only advertise one item per ad and every ad must only have one selling price.

The advantage of selling only one item in your ad is that buyers will be able to find your item easier when you:

• list each item you are selling under the correct category
• write an ad title that is descriptive and use keywords and phrases that are specific to each individual item.

Identical items

You may sell multiple identical items in one ad when you:

• list one selling price as the combined selling price of all items for sale, and
• sell the items all together as one ‘lot’.

Non-identical items

You may sell multiple non-identical items in one ad only if the items are closely interrelated and you must:

• list one selling price as the combined selling price of all items for sale,
• sell the items all together as one ‘lot’, and
• provide details for all items included in the ad.

Garage sales are excluded.

Irish Mart may withdraw your ad if we consider it to be inappropriately advertising multiple items, is being re-used to sell a different item or if the price listed for the multiple items is undervalued. See Terms of Use for details.

Breaching these rules and policies

Breaching our advertising rules & policies may result in ad cancellation, account suspension and the loss of fees on cancelled ads.